A Million Reasons to be Merry
Pusher's Christmas Card has gone viral... again! Originally launching in December last year the virtual card first went viral back then when it gained a few hundred-thousand hits after being emailed to 80 Pusher clients, friends. Then as Christmas passed our Pusher White Christmas Card went in hibernation until again picking up a few hundred thousand hits in the last week of November (this time we didn't send it to anyone). It has now gained over one-and-a-half million hits with close to 500'000 unique visits from Australia! One-week to go till Santa slides down the chimney - do we expect a million more? Will our latest Christmas card go viral too? Check it out on the Pusher blog this Thursday.
B&T Mag 2012 Agency of the Year
Having expanded into Queensland a little more than 12-months ago, Pusher's second office, Pusher Brisbane, has received one of the top professional advertising and marketing industry accolades and has been named B&T Magazines 'Queensland Agency of the Year' in the 2012 B&T Awards. Judges were quick to add comment on the awards site, "praising the agency’s staff engagement initiatives and innovative work in the digital space, including an exercise app for Lorna Jane and an integrated experiential campaign for Big Bash League cricket team, Brisbane Heat." Well done team and many gracious thanks to all of our fabulous Brisbane staff and clients.
Icecream and Lemonade for Business.gov.au
As part of the integrated launch of a range of new business planning iPad apps for the Australian Goverment Department of Innovation, Pusher has created a series of short video stories that profile the success of two very unique, and nostalgic fictional Australian businesses; a homemade lemonade stand, and a suburban ice-cream truck. Created by Pusher's content team in PusherLAB the two short stories titled 'Icecream' and 'Lemonade' are part of a larger series of marketing activities launching the new iPad apps for business.gov.au. The videos join a series of educational content on the business.gov.au YouTube channel with broader communications actitivies soon to include a big social media push on the business.gov.au Facebook page.
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Staff and Studio Pics
Cenovis Yummo Adventures
Wednesday Jun 5, 7:23pm
We just launched this new free iPad game that helps kids learn about health, while having fun along the way! The new… more
Is gamification right for me? A quick overview for Brands
Friday May 17, 10:52am
Gamification is yet another buzzword. But is it actually useful for brands? In this article I take a look at how… more
Give a Beep for Council of Mayors
Tuesday May 7, 8:16pm
‘Give a Beep’ launched today and featured on the ABC News (check out the video on the ABC News site here). The… more