December 2012 News

A Million Reasons to be Merry

Pusher's Christmas Card has gone viral... again! Originally launching in December last year the virtual card first went viral back then when it gained a few hundred-thousand hits after being emailed to 80 Pusher clients, friends. Then as Christmas passed our Pusher White Christmas Card went in hibernation until again picking up a few hundred thousand hits in the last week of November (this time we didn't send it to anyone). It has  now gained over one-and-a-half million hits with close to 500'000 unique visits from Australia! One-week to go till Santa slides down the chimney - do we expect a million more? Will our latest Christmas card go viral too? Check it out on the Pusher blog this Thursday.

 

December 2012 News

B&T Mag 2012 Agency of the Year

Having expanded into Queensland a little more than 12-months ago, Pusher's second office, Pusher Brisbane, has received one of the top professional advertising and marketing industry accolades and has been named B&T Magazines 'Queensland Agency of the Year' in the 2012 B&T Awards. Judges were quick to add comment on the awards site, "praising the agency’s staff engagement initiatives and innovative work in the digital space, including an exercise app for Lorna Jane and an integrated experiential campaign for Big Bash League cricket team, Brisbane Heat." Well done team and many gracious thanks to all of our fabulous Brisbane staff and clients.

October 2012 News

Icecream and Lemonade for Business.gov.au

As part of the integrated launch of a range of new business planning iPad apps for the Australian Goverment Department of Innovation, Pusher has created a series of short video stories that profile the success of two very unique, and nostalgic fictional Australian businesses; a homemade lemonade stand, and a suburban ice-cream truck. Created by Pusher's content team in PusherLAB the two short stories titled 'Icecream' and 'Lemonade' are part of a larger series of marketing activities launching the new iPad apps for business.gov.au. The videos join a series of educational content on the business.gov.au YouTube channel with broader communications actitivies soon to include a big social media push on the business.gov.au Facebook page.

 



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