Lorna Jane App Moves It
Pusher have launched a new fitness app for sportwear brand Lorna Jane that allows users to track their walks, runs and cycles via their iPhone GPS in support of creating a more active nation. The app launched just 4 days ago and today made it to the number 4 free app within the app store, sitting a few spots above well known favourites like Instagram. In fact, it's now the highest rating brand app in Australia! Find out more about the Lorna Jane 'Move Nourish Believe Movement' at nowmoveit.com or search the app store for 'Lorna Jane' on your iPhone and download it now. Get supporting the movement here!
Pusher wins Panadol
Pusher has announced their win in a four-way pitch and has been appointed digital duties for Panadol for both the Australian and New Zealand markets. Digital strategy, creative, planning and production across all digital channels will be provided by Pusher. The brands portfolio includes Panadol, Panadol Rapid, Panadol Osteo, Panadol Cold and Flu and the full range of Children’s Panadol products.
BRW Magazine, LJ Best at Social Media
BRW Magazine this week published a feature article on 'Eight Secrets to Social Media Success', listing how Social Media can exponentially increase a company’s possible customer base if smart strategies are used to cut through the chatter. The feature case study is from Pusher's client, and Queen of active-wear retail, Lorna Jane whose online store rakes in the equivalent of 10 grade A retail stores annually. Social Media strategy and campaign's created by Pusher play a big part in reaching that goal with social media driving 10 per cent of all traffic to the Lorna Jane website and that traffic accounting for revenue equivalent of that from two physical stores.
63 William St
22 Ross St
T +61 2 9356 1500
F +61 2 8588 1203
Staff and Studio Pics
Cenovis Yummo Adventures
Saturday May 18, 1:38pm
We just launched this new free iPad game that helps kids learn about health, while having fun along the way! The new… more
Is gamification right for me? A quick overview for Brands
Friday May 17, 10:52am
Gamification is yet another buzzword. But is it actually useful for brands? In this article I take a look at how… more
Give a Beep for Council of Mayors
Tuesday May 7, 8:16pm
‘Give a Beep’ launched today and featured on the ABC News (check out the video on the ABC News site here). The… more