Pusher have launched a new fitness app for sportwear brand Lorna Jane that allows users to track their walks, runs and cycles via their iPhone GPS in support of creating a more active nation. The app launched just 4 days ago and today made it to the number 4 free app within the app store, sitting a few spots above well known favourites like Instagram. In fact, it's now the highest rating brand app in Australia! Find out more about the Lorna Jane 'Move Nourish Believe Movement' at nowmoveit.com or search the app store for 'Lorna Jane' on your iPhone and download it now. Get supporting the movement here!

Pusher has announced their win in a four-way pitch and has been appointed digital duties for Panadol for both the Australian and New Zealand markets. Digital strategy, creative, planning and production across all digital channels will be provided by Pusher. The brands portfolio includes Panadol, Panadol Rapid, Panadol Osteo, Panadol Cold and Flu and the full range of Children’s Panadol products.

BRW Magazine this week published a feature article on 'Eight Secrets to Social Media Success', listing how Social Media can exponentially increase a company’s possible customer base if smart strategies are used to cut through the chatter. The feature case study is from Pusher's client, and Queen of active-wear retail, Lorna Jane whose online store rakes in the equivalent of 10 grade A retail stores annually. Social Media strategy and campaign's created by Pusher play a big part in reaching that goal with social media driving 10 per cent of all traffic to the Lorna Jane website and that traffic accounting for revenue equivalent of that from two physical stores.

That staggering result is why BRW named Lorna Jane as one of the best corporate users of social media. Read the full article here, and join Lorna's 373,000+ fans on Facebook by liking her page.